After we started the new platform by mid 2015 we had to rethink a lot of our learned behavior, especially the SEO and marketing paths we have walked for so long seemed narrow and beaten. So we started to do more PR work and networking to get the attention we craved.
The mobile and apps market had already peaked and offers were consolidating. The players are Apple (obviously), Google, Microsoft and Amazon. Also Facebook is poking the bear with their backend systems. So we decided to focus on:
- Business Apps only
- German market
And we are slowly getting some traction. The PR work is paying off and traffic is on the rise. Now we will put this blog to rest here and focus even more.
Have a fantastic 2016!